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bjl1524391 : Makeup fridges a hot item among youth

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  • Makeup fridges a hot item among youth (2019-06-13)
  • Different from refrigerators used to keep food, vegetables and fruits fresh, specially designed refrigerators for cosmetic products have become popular among Chinese youngsters as they pay more attention to appearance. Better financial conditions have allowed Chinese youngsters to spend more time on their faces and also learn how to do makeup from others, such as online makeup bloggers. The tiny, colorful makeup fridges used by these bloggers to store cosmetics such as masks, creams and perfumes at a constant temperature in the scorching hot summer have rapidly gained popularity among youngsters. Although the price of a refrigerator for cosmetics is much higher than an ordinary one, from some hundreds to thousands, some youngsters are still willing to pay for it. According to data from e-commerce platform Tmall, the proportion of new buyers grew at 99.26 percent. Of them, 40 percent were born after the 1990s and the majority lived in second-tier cities.    Photo by Imaginechina
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