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bjl1494174 : Chinese toothpaste brand Tianqi put up for sale in online auction

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  • Chinese toothpaste brand Tianqi put up for sale in online auction (2019-06-02)
  • Taobao, China's largest online marketplace, is offering consumers the chance to buy not just a tube of toothpaste, but the entire company behind it. The well-known toothpaste brand, Tianqi, and its manufacturer, Guangxi Aoqili, went on sale on Tuesday for a starting price of RMB163 million ($23.6 million), becoming one of the first household-name brands to be auctioned on the site. The auction, which closes on Wednesday, also included industrial real estate, production equipment for making toothpaste and 57 trademarks related to Tianqi, according to a notice posted on the auction website. Separately, shoppers can still buy Tianqi toothpaste on Taobao's sites for less than $2 per tube. The reasons for the online sale of the private company are not known.    Photo by Imaginechina
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